The Assumptions We Never Question...


Hey Reader,

I've been surprisingly captivated by the World Cup this summer.

Maybe it's my Scandinavian roots, but I've found myself rooting for Norway. While I've enjoyed watching the team, I've become fascinated by one particular player: Erling Haaland.

It wasn't just his scoring prowess.

It was how comfortably he seemed to be himself.

During one break in play, he casually wandered over to the opposing goalkeeper's water bottle and grabbed a drink.

No hesitation.

No looking around to see if anyone would stop him.

Just, "I'm thirsty."

Maybe that's completely normal in international soccer. Maybe there was strategy behind it. Goalkeepers are even known to keep notes on those bottles about where opposing players tend to shoot penalty kicks.

But from where I was sitting, it looked like someone who wasn't carrying around a long list of assumptions about what he should or shouldn't do.

And I'll admit it.

I would never have done that.

If I were the goalie, I would've been pissed.

And at the same time, I admired the fact that he didn't seem to need anyone's permission.

It got me wondering…

Where do I seek permission that I probably don't need to?

What self-imposed rules do I still live by that maybe no longer serve me?

Then I remembered a time several years ago.

I was buying flowers before a birthday dinner, and I was running late. The florist counter at the grocery store was unattended, so after waiting several minutes, I stepped behind the counter, grabbed the paper I needed, and started wrapping the bouquet myself.

An employee came rushing over.

"Sir, you can't go back there."

I smiled and said, "I know. But it got your attention."

I wasn't trying to make a scene.

I just needed to solve a problem that no one else seemed interested in solving.

That story has stayed with me.

Not because I broke a rule.

But because it made me realize something.

Permission is often just the visible symptom.

The assumptions underneath are worth exploring.

Some assumptions we were taught.

I was taught it's rude to inconvenience someone.

I was taught I should wait my turn.

I was taught to assume someone else knows better.

I was taught there's a "right" way to do things.

Most of us don't consciously think we're permission seekers.

We simply act out the assumptions we've accumulated over a lifetime.

Some still serve us.

Some once did.

And some…

only exist because we never stopped to question them.

Maybe that's what watching Erling reminded me of.

Not to break every rule.

But to notice the assumptions I'm living by.

The ones I inherited.

The ones that once protected me.

The ones that no longer fit the person I'm becoming.

So here's my question for you:

What assumption are you living by that deserves another look?

Maybe growth isn't about becoming someone new.

Maybe it's about questioning a story you've accepted for years…

and deciding whether it still belongs in your life.

Before you ask for permission

Check the assumption first.

Until next time,

Kevin

P.S. If you're stuck on a project right now, it might not be the plan that's the problem. It might be an assumption underneath the plan that you haven't questioned yet. Hit reply and tell me where you're stuck. I'd love to help you find the assumption that's actually in your way.


Kevin Urban
The Possible-ist™ | From Setbacks to Comebacks
[Website] | [Linked In] | [YouTube]

P.P.S. Forward this to someone who’s wrestling with their creative direction. We all need reminders of what makes us brilliant.

What’s Next?

📥 Need a System for Execution? Turn your ideas into action with Capturing Genius: A Checklist for Creative Execution. [Download Here]

💡 Ready to Reboot? Explore Operation ReBrand—a free guide to help you redefine your identity and take bold steps into your next chapter. [Download Here]

📣 On LinkedIn: Catch my 90 Conversations in 90 Days project for more insights.

📨 Enjoyed this email? Forward it to a friend—or if you’re new here, [click here to subscribe] so you don’t miss the next one.

Need Help? Need help revisiting an idea or finding your next step? Hit reply—I’d love to chat!

You might be wondering why you’re receiving this email. At some point, you joined one of my workshops, downloaded a resource, or signed up for updates. If you’d rather not receive these emails, feel free to hit Unsubscribe at the bottom. Otherwise, I’m so glad you’re here!

Business Coaching for Creatives

I'm a author, coach, and youtuber who loves to talk about personal development, marketing & branding, and business & entrepreneurship. Subscribe and join over 1,000+ newsletter readers every week!

Read more from Business Coaching for Creatives

Hey Reader, On the drive home from Ohio, I spent about four and a half hours listening to a podcast about Disney. Yes. Four and a half hours. If you know me, you're probably not particularly surprised. It was the second part of Acquired's deep dive into the Walt Disney Company, starting in 1984 and bringing the story pretty much to the present day. And what resonated with me wasn't really the Disney success story. It was its..."Now what?" story. The episode began by taking us back to 1984....

Hey Reader, On the drive home from Ohio this week, I kept thinking about something I’ve believed for a long time: When you have the chance, take the chance and go. This particular trip wasn’t the easiest one to take. My dad is 80, and traveling with him these days requires some planning. A wheelchair. A walker. Supplies. Making sure wherever we’re going is accessible. Then, a few days before we were supposed to leave, the coolant light came on in my car. Then we thought my dad might have a...

Hey Reader, I’ve been thinking a lot lately about the things we carry with us from one chapter of our lives into another. Sometimes we don’t even realize we’re carrying them. For me, one of those things is acting. I spent years as a professional actor…technically I still am. And when I moved into coaching, strategy, facilitation and the other work I’ve done since, I thought I was moving on to something different. Turns out, I brought a lot more of acting with me than I realized. And here’s...