Hey Reader,
This first official week of the year wasn’t about big moves or fast starts for me.
It was about laying a foundation.
I started the week thinking I’d record a short video series to help you build momentum.
To share it, I needed a landing page—a place for people to sign up.
That simple realization sent me down a WordPress dragon hole:
coding, design, structure.
Not in a bad way.
Just… not what I planned for this week.
Still, it reminded me of something important about how I work best creatively.
I move more easily when I have something to respond to:
- a collaborative partner
- a rough draft
- a napkin doodle
One step leads to another. Tools appear. Old ideas click into place.
And suddenly, I’m following breadcrumbs instead of forcing a plan.
Padam, Padam.
Step by step.
Here are three specific things that helped me move forward this week—without bulldozing into January.
1. A Reframe:
I let the tool lead the way
I was stuck trying to create a landing page for a new idea.
Blank screen. Too many thoughts. No traction.
Instead of pushing harder, I started with a rough first draft generated by a tool.
Not because I wanted it “done”—but because I needed something to work with.
It wasn’t polished.
But it existed.
Once it did, I could:
- experiment
- cut what didn’t sound like me
- rewrite what did
- see what the idea actually wanted to become
The insight:
I don’t need clarity before I start.
I need something to respond to.
A conversation.
A rough draft.
An outline.
A sketch.
Try this:
If you’re stuck, don’t ask “What should I do?”
Ask: “What’s the smallest draft I could create so I have something to respond to?”
(In tech terms, it’s the MVP—or the thing before the thing.).
2. Approach:
I gave different parts of my work their own place
One thing I’ve been quietly working through is how I show up online—how to share my range without overwhelming people.
This week, I stopped asking one place to explain everything I do.
Instead, I gave different parts of my work clearer lanes:
Nothing new was invented.
I didn’t rebrand.
I just stopped asking one website to do three jobs.
What changed immediately:
- I knew where to send people
- I stopped over-explaining
- the work felt lighter because it was clearer
Try this:
Write down the three different reasons someone comes to you.
If one place is trying to answer all three, that’s usually where the friction lives.
(It’s also something I help clients untangle all the time.)
3. Insight:
I accepted that "done" Doesn't mean finished
I’m a sprinter by nature.
My mantra as a swimmer was in and out, quick.
That instinct still shows up more than I’d like to admit.
More than once this week, something on a website looked finished—
until I checked it from another angle.
Desktop worked.
Mobile didn’t.
The intention was right, but the experience wasn’t there yet.
Instead of seeing that as failure, I treated it as feedback.
The reminder:
- planning isn’t the same as use
- intention isn’t the same as experience
- “done” is often just the next draft
Try this:
Take one thing you’ve “finished” and look at it from a different perspective:
- another device
- another day
- another person’s point of view
See what it asks for next.
A Final Thought:
This week wasn’t about starting the year fast or getting ahead.
It was about clarity, foundation, and making it easier to keep going.
That’s what Padam, Padam looks like in practice:
- take the step you can see
- adjust when reality responds
- let the next step appear
That’s how momentum actually gets built—
without forcing the season
Until next time,
Kevin
Kevin Urban
The Possible-ist™ | From Setbacks to Comebacks
[Website] | [Linked In] | [YouTube]
P.S. Forward this to someone who’s wrestling with their creative direction. We all need reminders of what makes us brilliant.
What’s Next?
📥 Need a System for Execution? Turn your ideas into action with Capturing Genius: A Checklist for Creative Execution. [Download Here]
💡 Ready to Reboot? Explore Operation ReBrand—a free guide to help you redefine your identity and take bold steps into your next chapter. [Download Here]
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