There’s a moment I keep coming back to this week.

Last week an accomplished client said,
​“I feel like I don’t know what I’m doing.”

Not dramatically.
Not emotionally.

Just… matter-of-factly.

Like something that used to feel solid suddenly didn’t.

And I’ve heard that before. A lot.

But what’s more interesting to me at least, is where I turn my focus.

We don’t start with strategy.

We don’t jump to “what should I do?”

We look backward.

• Where have you already handled something like this before?
• When have people trusted you?
• What did you actually do in those moments?

Not at theory.
Not at potential.
​We look at Proof.

I think of this as following the breadcrumbs.
​The proof is already there, you just have to trace it.

And almost every time, something shifts.

Because the reality is:

We’re not starting from zero.

I learned this in a completely different context.

When I was studying acting in New York, I finished performing a monologue. when my teacher stopped me.

My teacher walked up to me, pounded my chest, and said:

“You need to lose THIS!”

I didn't know what she meant.

Then she said, your muscle...“That's your Armor.”

I had been bench pressing and lifting weights.

That was the note.
She meant I was hiding behind my physique.

Because what I needed was already there.
My vulnerability just wasn’t coming through.

That’s the same pattern I see now.

Most people go straight to needing more...

• more clarity
• more strategy
• more information

And sometimes that’s part of it.

But more often, they’ve drifted away from the thing that worked for them in the first place.

• They’ve taken in too many opinions.
• Followed advice that doesn’t quite fit.
• Started operating in a way that isn’t natural to them.

So now, when they try to move forward…
it feels heavier than it should.

With that same client, we didn’t invent anything new.

We looked at her past.

Her career as a nurse.
The moments where she led without questioning it.
The situations where people naturally turned to her.

Not hypotheticals.

Evidence.

And once she saw it clearly, the language changed.

From:
“I don’t know what I’m doing.”

To:
“Oh… I do know how to do this.”

Different context.
Same capability.

From there, decisions got simpler.

Not because we added more options,
but because we stopped forcing the ones that didn’t fit.

The part I don’t think people realize is this:

It’s not just what you’ve done before.
It’s how you did it.

There was a sequence.

• Where you started.
• What you leaned into.
• When things began to click.

Most people skip that.

They try to jump to step four because it looks more advanced.

And then wonder why nothing sticks.

So if you’re feeling stuck right now, try this:

Don’t start with, “What should I do next?”

Start with:

• Where have I already done something like this before?
• What specifically did I do that worked?
• And what happened first?

You might notice something when you land on it.

• A sense of recognition.
• A little less effort.
• Like something clicks back into place.

That’s usually a signal worth paying attention to.

Most people think they need something new to move forward.

In reality, they need to see what they’ve already done more clearly.

Once you do that, things don’t just make more sense.

They start to move.

Until next time,